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旅行视频博客作为一种整合实践:外国旅行视频博主在菲律宾的实践

Travel vlogging as an integrated practice: Foreign travel vloggers' practices in the Philippines

Annals of Tourism Research · 2025
被引 10 · 同刊同年前 7%
ABS 4

中文导读

通过分析20个YouTube视频,研究外国旅行博主在菲律宾如何通过异域化、同化、净化和商业化等相互关联的实践来记录旅行体验,揭示了旅行视频博客受目的地材料、结构和技术环境影响,并受市场逻辑驱动。

Abstract

Using an integrated practice approach, we examine how foreign travel vloggers document their experiences in the Philippines. By analysing 20 YouTube videos created by foreign vloggers, we reveal the interrelated practices of exoticising , assimilating , sanitising , and monetising, informed by vloggers' roles as tourists, locals, and entrepreneurs. Our findings demonstrate travel vlogging is shaped by inherent destination materials, structures, and technological terrain in which practices are organised. We highlight the market logic of these practices performed by foreign social media influencers who utilise their racial/ethnic capital in documenting their travel experiences in the Philippines. We contribute to the tourism practice literature by diving deep into the oscillating roles and practices of foreign travel vloggers in producing destination representations through vlogs. • Travel vlogging is framed as an integrated practice. • Foreign travel vloggers assume the roles of tourists, locals, and entrepreneurs. • Foreign travel vloggers tend to exoticise and sanitise places in their vlogs. • Foreign travel vloggers use online and offline engagements for monetising vlogs. • Tourism and vlogging practices are entangled in the practice of travel vlogging.

旅游社交媒体数字营销文化研究