幕后还是台前?技术密集型供应链中技术提供商的品牌策略
Behind the scenes or front? Branding strategy of technology provider in a technology-intensive supply chain
Transportation Research Part E Logistics and Transportation Review · 2025
被引 4
ABS 3
- Yun He
- Yunrong Zhang 通讯
- Huaxiao Shen
供应链管理品牌策略市场营销运营管理