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人们看到的品类管理策略:基于感知品类多样性的实验研究元分析的见解

Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety

Journal of the Academy of Marketing Science · 2025
被引 2
人大 AFT50ABS 4*
市场营销消费者行为品类管理感知多样性元分析