Improving Our Scientific Understanding of Consumer Behavior
回顾了《消费者研究杂志》创刊50年来的使命，强调其作为跨学科交流平台，汇聚不同领域学者共同推进消费者行为的科学研究。
“The Journal of Consumer Research is an anomaly in the ‘house of intellect’. Its primary objective is to serve as an interdisciplinary communication vehicle for theory, empirical research and methodology of the study of consumer behavior. … It is our objective to be the first journal in which professionals sharing an interest in consumer behavior across disciplines send their material. … JCR is intended to be a medium for interdisciplinary exchange over an exceedingly broad range of topics, the common denominator of which is their relationship to the study of consumer behavior.” —Ronald Frank, 1974 (inaugural JCR editorial) The Journal of Consumer Research (JCR) was founded on a unique premise: to serve as the place where scholars from across academic disciplines and research perspectives share scientific knowledge about consumers and about the study of consumer behavior. Now, 50 years later, we see JCR as more than ever playing that crucial role, as the source of a broad range of high-quality research on key questions from a diverse set of researchers and perspectives with the shared goal to improve our scientific understanding of consumer behavior.