将社会交换理论与B2B关系创新管理联系起来：互惠的调节作用
Linking social exchange theory to B2B relationship innovation management: The moderating role of reciprocity
Technological Forecasting and Social Change · 2025
被引 10
ABS 3
- Ke Rong 通讯
- Qun Ren
- Xiaomei Xu
- Richard Scullion
- Yong Lin
- Sen Wang
B2B营销关系创新管理社会交换理论互惠