Assessing the impact of emojis in personality-imbued chatbots: insights from an academic advising perspective
通过实验研究表情符号使用和用户人格特质（尽责性与外向性）对学术咨询聊天机器人用户行为的影响，发现表情符号会降低使用意愿，但用户人格特质会影响对不同聊天机器人的评价。
Purpose This study investigates the impact of emoji use and user personality traits (conscientiousness vs extraversion) on user behavior in the context of academic advising. It uniquely considers the interaction between these chatbot characteristics and human users' dominant personality traits (conscientiousness and extraversion). Design/methodology/approach A mixed-factor design experiment involving 153 university students was employed. Participants interacted with four different chatbot conditions: a conscientious bot and an extroverted bot, each with and without emojis. Findings The inclusion of emojis negatively influenced users' intentions to use the chatbots but did not affect trust, perceived authenticity or intended engagement with the bots. Additionally, the students' personality traits played a role in evaluating the different chatbot types. Originality/value This research introduces a novel approach by integrating emoji use and human personality traits into chatbot communication, focusing on academic advising. It examines the interaction effects of emojis and personality traits (conscientiousness and extraversion) on user behavior, also considering the user’s personality traits. This work enriches the human-computer interaction field and guides future chatbot development.