无益之益:向医生营销抗癌药物增加处方量但不改善死亡率

Nothing for something: Marketing cancer drugs to physicians increases prescribing without improving mortality

Journal of Public Economics · 2025
被引 2
ABS 3

Abstract

本摘要源自该文的 NBER 工作论文版(2024),正式发表版可能有调整。

Physicians commonly receive marketing-related transfers from drug firms.We examine the impact of these relationships on the prescribing of physician-administered cancer drugs in Medicare.We find that prescribing of the associated drug increases 4\% in the twelve months after a payment is received, with the increase beginning sharply in the month of payment and fading out within a year.A marketing payment also leads physicians to begin treating cancer patients with lower expected mortality.While payments result in greater expenditure on cancer drugs, there are no associated improvements in patient mortality.

卫生经济学医药营销癌症治疗公共政策