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大规模枪击事件及其对零售业的影响

Mass Shootings and Their Impact on Retail

Marketing Science · 2025
被引 6
人大 AFT50UTD24ABS 4*

中文导读

利用美国零售企业的详细借记卡/信用卡交易数据,量化了大规模枪击事件对零售业造成的巨大经济损失。

Abstract

This study quantifies the substantial economic cost of mass shootings on the U.S. retail sector using detailed debit/credit card transactions data from individual retail businesses.

零售业大规模枪击事件经济成本消费者行为