Best practices in e-government communication: Lessons from the local Governments' use of official facebook pages
分析了25个最成功城市官方Facebook页面的使用情况，揭示了发帖频率、类型、长度和主题等最佳实践，帮助从业者高效利用社交媒体进行电子政务沟通。
Although Facebook is seen as a powerful and low-cost tool, insufficient manpower, time, budget, and technical skills hinder effective local government use. Citizens value government pronouncements directly affecting them, especially during uncertain times when guidelines keep changing and are unique per locality. Thus, the study sought the social media use of the 25 most successful cities' official Facebook pages to reveal best practices in e-Government communication for practitioners to learn how to use the relatively new tool efficiently. Using content analysis and anchoring on network analysis theory, the study revealed best practices in posting frequency, post type, shape, length, and topics based on the constructed week sample. Overall, city governments led by younger mayors achieve higher communication success rates. Communication success was also found to be related to the frequency of posting and professionalization. Findings and implications are discussed to help practitioners improve the government's social media utilization. • Popular social media posts feature multimedia content and a caption. • Communication success in the local government context is computed as the ratio of page followers to population. • Constructed week sampling is ideal in content analyzing social media posts, as professionals often use content calendars. • The higher the communication success rating is, the stronger the network effects for the local government's Facebook page. • Due to the unique legislation within cities, the CoVid-19 pandemic necessitated using Facebook pages among local governments.