Evaluating implementation processes and activities: A systems-based stakeholder approach
提出一种结合系统思维和利益相关者视角的实施评估流程,帮助管理者制定基于企业与利益相关者互惠目标的评估体系,从而改进战略执行效果。
Even great strategies can fail unless they are implemented well. One of the keys to implementing a strategy is to accompany it with an effective implementation evaluation system. Since organizations are value creation systems, and since the effectiveness of those systems depends on cooperation with both internal and external stakeholders, we present here an evaluation process that is both systems- and stakeholder-oriented. The key to this process is to develop objectives based on both what the firm needs from stakeholders and what the firm will do for stakeholders. Applying the processes described herein will help managers implement strategies and identify areas for improvement within their firms.