Overcoming reactance to climate change: The business-ecology nexus
研究通过对四国25位小企业主的访谈，发现信息风险引发心理反抗，阻碍其适应气候变化，并提出“商业生态联结”框架来平衡生态与商业价值，帮助小企业应对挑战。
This study explores how concerns around misinformation, data integrity, and information asymmetry fuel psychological reactance among small business owners, impeding their adaptability to climate change initiatives. Through interviews with 25 small business owners across four countries, we uncover this reactance stemming from information risks. We propose the ’Business Ecology Nexus’ framework to address these challenges. Grounded in co-creation and customer engagement principles, this framework manages psychological reactance by balancing ecological and business values, providing a strategic pathway for small businesses to mitigate information risks and drive climate change adaptation. Our work offers actionable recommendations for businesses, climate authorities, technical experts, and policymakers to implement environmental strategies that protect businesses, consumers, and ecosystems.