The Legacy of John Little for Marketing Science
回顾了约翰·利特尔在营销科学领域的开创性贡献，重申其决策演算原则，并展望未来如何融合严谨性与相关性。
John D. C. Little revolutionized marketing science, and we honor his legacy by reaffirming his decision-calculus principles, reviewing his most impactful research, and conveying his vision for a future that integrates rigor and relevance.