The Promotional Effects of Live Streams by Twitch Influencers
研究发现游戏直播对消费者使用和购买游戏有微小正面影响，多数游戏无法从赞助网红直播中获利。
Live streaming of video games has a small and positive effect on consumers’ usage and purchases of these games, suggesting that most games do not profit from sponsoring live streams by influencers.