Exploring the impact of external rewards on e-government services adoption: empirical evidence from Jordan
本研究利用2021年约旦技术与互联网调查数据，扩展UTAUT模型，发现外部奖励显著影响公民对电子政务服务的采纳，且影响因地区、年龄、收入、教育和数字技能而异，为政策制定者提升采纳率提供策略。
This research investigates how external rewards influence citizens' adoption of e-government services in Jordan, using data from the 2021 Technology and Internet Survey. Extending the UTAUT model, it incorporates external rewards as an extrinsic motivator. Findings show rewards significantly impact adoption, varying by location, age, income, education, and digital skills. It contributes to understanding e-government demand and offers policymakers strategies to increase adoption rates, fostering a more inclusive digital ecosystem.