The benefits of less: The effect of sufficiency gain framing on sufficiency behavior
通过美国1317名参与者的在线实验，研究了不同充分性收益信息（对自然、社会或个人）如何影响人们选择放弃亚马逊礼品卡以捐赠给促进充分性项目的组织，发现个人收益框架最有效。
Sufficiency strategies aimed at reduced production and consumption levels have a high potential to help combat environmental issues. There is limited knowledge on how to promote voluntary sufficiency behaviors at the individual level. In an online experiment with participants from the United States ( n = 1317), we examine the effect of providing information about different sufficiency benefits to nature, society, or the individual on sufficiency behavior. Sufficiency behavior was measured by participants' decision between an Amazon voucher and donating to an organization that fosters sufficiency projects. The results show that the individual sufficiency gain framing leads to a significantly higher amount of Amazon voucher waived compared to a neutral control group. Informing about individual sufficiency benefits, such as more free time and better mental health, may be fruitful in promoting sufficiency behavior.