Enhancing Attraction Experiences Through Home Sharing: Evidence from Customer Review Analytics
研究了共享住宿对当地景点顾客体验的影响，发现房东提供的本地旅行支持（如省钱建议、景点知识、行程规划）能提升体验，但也会加剧过度旅游，尤其在知名景点和旺季，而房东支持可缓解这一负面效应。
Customer experiences largely define the success of service operations. As home sharing continues to change how consumers travel and penetrate local markets, we study the impact of home sharing on customer experiences at local travel attractions. Our empirical strategy hinges on the staggered rollout of home sharing across attractions at times. We first found that home sharing positively affects customer experiences at attractions. Using large-scale property-level customer reviews, we then traced down individual review-level content features describing host support that can explain the impact of home sharing on attraction experiences. Specifically, the mechanism centers on local travel support from hosts who provide saving tips, share attraction knowledge, and facilitate travel planning while consumers stay at their home sharing properties. We further explore the intriguing heterogeneity of the home sharing impact, unveiling the unintended consequence of overtourism, especially at nationally renowned attractions and during peak season. Finally and fortunately, host support manifests to mitigate the negative impact of home sharing and remains a potential solution to address overtourism. Collectively, these findings add evidence to the sophisticated roles of home sharing in local markets and provide timely implications on customer experience management to service operation practitioners and attraction stakeholders.