探索信号一致性：营销者生成内容与用户生成内容的一致性如何影响评论分享

Exploring signal congruence: How marketer- and user-generated content congruence influences review sharing

• Shuang Geng
• Rui Wang
• Yuqin He
• Nan Yang
• Bei Lyu 通讯
• Yuanyue Feng