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衡量流媒体平台的成功

Measuring success in streaming platforms

Journal of Economic Behavior and Organization · 2025
被引 5 · 同刊同年前 5%
ABS 3

中文导读

研究了流媒体平台中不同贡献者(如主播、艺术家)对平台成功的影响,提出四种相关性指标,并通过公理分析和Twitch案例验证其公平性和稳定性。

Abstract

Digital streaming platforms , including Twitch, Spotify, Netflix, Disney+, and Kindle, have emerged as major sources of entertainment with significant growth potential. Many of these platforms distribute royalties among streamers, artists, producers, or writers based on their impact. In this paper, we measure the relevance of each of these contributors to the overall success of the platform, which can play a key role in revenue allocation. We perform an axiomatic analysis to provide normative foundations for four relevance metrics: the uniform, the subscriber-uniform, the proportional, and the subscriber-proportional indicators. The last two indicators implement the so-called pro-rata and user-centric models, which are extensively applied to distribute revenues in the music streaming market. The axioms we propose formalize different principles of fairness, stability, and non-manipulability, and are tailor-made for the streaming context. We complete our analysis with a case study that measures the influence of the 19 most-followed streamers worldwide on the Twitch platform.

流媒体收入分配公平性音乐流媒体