Price Discrimination With Nested Consideration
研究在消费者按顺序考虑企业的寡头市场中，企业如何利用价格歧视，发现其加剧竞争、降低行业利润但惠及消费者，且限制数据使用可能有利于行业。
ABSTRACT This paper examines price discrimination by consideration in an oligopoly with nested reach. Consumers obtain a ranking of the firms and consider them consecutively, differing in how far down the list they go. A firm's product matches a consumer's preferences with an exogenous probability. In sufficiently asymmetric markets, under both uniform and discriminatory pricing, in equilibrium, competition is duopolistic: only two firms use any price interval. Firms face pricing trade‐offs due to consideration heterogeneity. Price discrimination alleviates these trade‐offs, but it intensifies competition. Compared to uniform pricing, it reduces industry profits and benefits consumers. In this setting, limitations on the use of consumer data may benefit the industry at the expense of consumers.