从社交动态到市场领域:网红故事如何驱动市场创新
From social feeds to market fields: How influencer stories drive market innovation
International Journal of Research in Marketing · 2025
被引 7
ABS 4
- Julien Cayla 通讯
- Kushagra Bhatnagar
- Rajesh Nanarpuzha
- Sayantan Dey
市场营销网红营销商业广告产业组织