When in Poland: Strategic uses of historical narratives by foreign MNCs in a discontinuous host-country context
本文通过分析七家外国跨国公司在波兰出版的企业史，揭示了它们如何战略性地运用历史叙事来合法化自身并理解时间跨度，对研究跨国公司如何适应断裂性东道国背景的学者有参考价值。
The purpose of this article is to analyse the strategic uses of historical narratives by foreign multinational corporations (MNCs) in a discontinuous host-country context. The article is based on a qualitative coding analysis of seven corporate histories published by foreign MNCs in Poland, followed by three interviews with their authors and publishers. Findings describe rhetorical strategies based on four narratives and identify conditions under which they were developed in each of the foreign MNCs. This paper contributes to the business history literature by extending existing models of strategic use of historical narratives to foreign MNCs and discussing the influence of the host-country context on legitimisation and cross-temporal sensemaking.