能力越大,责任越大:社交媒体影响者感知社会责任真实性的前因与结果

With great power comes great responsibility: The antecedents and outcomes of social media influencers’ perceived social responsibility authenticity

JOURNAL OF BUSINESS RESEARCH · 2025
被引 10 · 同刊同年前 10%
人大 A-ABS 3
社交媒体营销影响者营销企业社会责任消费者行为广告与公共关系