Awe, innovation, and choice: A conceptual analysis
基于敬畏情绪的最新科学研究，构建了一个模型，阐述敬畏如何通过激发好奇心和意义建构，促进创新并影响消费者选择，对市场营销和商业策略有启发。
Abstract Markets are shaped by innovation and choice. Drawing upon advances in the scientific study of awe, in this article I present a model that details how experiences of this emotion shape innovation and choice. I first detail the latest science on awe, which finds it to be distinct from closely related states, like beauty, interest, admiration, and fear, and that orients individuals to rigorous, systems‐based, meaning‐making thought, and actions that enhance social integration. I then summarize how awe leads to a mental state of wonder and curiosity, a fertile ground for the creation of cultural forms through acts of innovation. As illustrations, I consider how awe leads to creative representation, symbolic expression, ritualization, and object design. To the extent that these cultural creations are touched by awe, I then reason, they will fare well in terms of choice, a process whose discussion is the concern in the last section of this article.