On Addressing Societal Challenges: The Influence of Archetypal Biases on Scaling Social Innovation
基于30多年实践经验，提出四种社会创新原型，揭示无意识偏见如何影响社会创新的优先排序和规模化支持，呼吁实践者和研究者反思自身认知与规范偏见。
Abstract The purpose of this article is to encourage greater reflexivity among social innovation practitioners and researchers about the influence of unconscious biases and assumptions on addressing societal challenges. Drawing on previous research and insights gained from our 30 + years’ experience in practice, we present four archetypes of social innovation. Each archetype is rooted in an underlying paradigm of organizational sociology. We outline how the archetypes fundamentally shape how social innovations are prioritized and supported to scale through the influence of unconscious biases. These inherent biases both illuminate and obscure different aspects of social innovation scaling processes. The presented archetypes are significant as they impact the ethical, normative dimensions of social innovation to address societal challenges and opinions about what types of supports should be provided. Through highlighting the different assumptions that underpin each archetype, we advocate for practitioners and researchers to develop greater reflexivity about their own cognitive and normative biases when considering how social innovation scaling can address societal challenges.