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维持转变:肉类替代品消费中实践延续的机制

Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption

Psychology and Marketing · 2025
被引 2
ABS 3

中文导读

基于社会实践理论,通过在线饮食日记和深度访谈,研究了美国消费者持续消费植物基肉类替代品的机制,包括强化实践复制、知识技能挪用和产品演进。

Abstract

ABSTRACT This study investigates factors influencing the ongoing consumption of contemporary plant‐based meat analogues (PBMAs), focusing specifically on products designed to mimic the taste, texture, and nutritional value of traditional meat products. We do this by exploring the tensions between established and emerging food consumption practices. Through the lens of social practice theory, the research examines how shifting meanings, competencies, and material elements shape the habitual integration of meat analogues into daily routines. A qualitative methodology, involving online food diaries and in‐depth interviews with US‐based consumers, was employed to explore these dynamics. Analysis revealed three important mechanisms in the reconfiguration of meat analogue consumption practices: reinforcing practice reproduction, appropriating knowledge and skills, and product progression. Together, these mechanisms highlight the pathways for successful food practice transformation and the sustained inclusion of meat proteins in consumers' daily routines.

消费者行为食品消费社会实践理论植物基肉类替代品