通过设计实现公平:市场包容性的概念框架

Creating Equity by Design: A Conceptual Framework for Marketplace Inclusion

Journal of Public Policy and Marketing · 2025
被引 20 · 同刊同年前 4%
ABS 3

中文导读

本文提出一个概念框架,识别消费者旅程中感官、认知、行为和社会方面的匹配与不匹配,探讨包容性设计如何促进能力对齐,影响消费者福祉和企业盈利,并提出了面向利益相关者的研究议程。

Abstract

The United Nations 2030 Agenda for Sustainable Development emphasizes the need to reduce inequalities based on disability to ensure a life of dignity for all. However, the marketplace has yet to fully address the needs of consumers who experience systemic choice restrictions and daily barriers due to disabilities. This article offers a conceptual framework that identifies sources of sensory, cognitive, behavioral, and social (mis)matches in a consumer's journey, leading to perceptions of marketplace inclusion or exclusion. The authors examine the role of inclusive design in facilitating the alignment of abilities and its impact on consumer well-being and firm profitability. The article concludes with a stakeholder-focused inclusive design research agenda at the intersection of public policy, firm strategy, and consumer well-being.

市场营销公共政策消费者福祉包容性设计可持续发展