从感知创造力和视觉吸引力到积极情绪:Instagram对快餐品牌传播的影响
From perceived creativity and visual appeal to positive emotions: Instagram's impact on fast-food brand evangelism
International Journal of Hospitality Management · 2025
被引 14 · 同刊同年前 8%
ABS 3
- Sikandar Ali Qalati
- Blend Ibrahim 通讯
- Joe Hazzam
- Ashraf M. Attia
社交媒体营销消费者行为品牌传播旅游与广告