Ecosystem‐Level Business Model Alignment and Sensemaking
通过对四家中国制造企业的多案例研究，揭示了生态系统层面商业模式对齐的三个关键组成部分（内容、结构、治理对齐）以及焦点企业如何通过意义建构（解读、监控、重新定位）来提升对齐效果。
ABSTRACT The feasibility of ecosystem‐level business model alignment by focal firms depends on whether it can make meaningful changes in content, structure, and governance to obtain widespread recognition from participants. How does this alignment and sensemaking process work? We design a multicase study based on four Chinese manufacturing companies to propose a comprehensive perspective on the ecosystem‐level business model alignment process. We find that business model alignment at the ecosystem level involves three key components: Content alignment to promote mutual adaptation between internal and external businesses, structural alignment to promote an interdependent and coordinated structure for actor interactions, and governance alignment to balance focal control and actor relationships. We also find that the effectiveness of ecosystem‐level business models depends on the focal firm's sensemaking around these alignments: Interpreting to facilitate actors' understanding of the business model, monitoring to evaluate the implementation of the business model, and repositioning to facilitate the ongoing alignment of the business model. Our work contributes to the existing literature while providing managerial insights for practitioners.