越多越好?同侧网络外部性对网约车聚合平台客户忠诚度的影响
The More, the Better? Effects of Same-Side Network Externalities on Customer Loyalty in Ride-Hailing Aggregation Platforms
Information Systems Frontiers · 2025
被引 2
ABS 3
- Yu Cao
- Xiang Li
- Furou Kou 通讯
- Guangyu Wan 通讯
平台经济网络外部性客户忠诚度共享出行营销