Intrinsic Motivation to Promote Demand Flexibility: A Field Experiment From Household Demand
通过非货币激励和助推设计，在165户家庭的两年实地实验中，成功将高峰负荷期用电降低21%、可再生能源高峰生产期用电提高17%，为提升电网灵活性提供了新思路。
In this article, we design a non monetary demand response program to increase the share of intermittent renewable energy in the electricity production mix. We conduct a randomized field experiment over two years based on 165 households. We collect unique high-dimensional electricity data on thirty-minute household electricity consumption giving more than 6 millions observations. We introduce demand response with nonmonetary incentives coupled by a set of nudges addressing the cognitive biases that impede the optimization of electricity consumption and thus demand flexibility. Using a difference-in-differences approach, we estimate the effect of our non monetary demand response program on electricity consumption. Our results are encouraging, as demand was successfully decrease by 21 percent during the peak load event and increased by 17 percent during the peak energy production event.