Not Just Cocreation: Exploring the Shifting Interaction Logics in Sustainable Innovation
通过一个可持续创新项目的深度案例，研究了协调、合作、协作和共创四种互动逻辑在不同阶段的动态变化，揭示了共创理想在实践中的挑战。
ABSTRACT Sustainable innovations that address complex societal and environmental challenges require interactions between organisations. Yet previous research demonstrates that these interactions are not easy, and interactions themselves pose challenges. In this paper, we explore how organisations interact across sectors to develop a sustainable innovation. Specifically, we investigate coordination, cooperation, collaboration and cocreation as logics of interaction in the pursuit of sustainable innovation. An in‐depth case study of a unique sustainable innovation project with ambitions of cocreation reveals that all interaction logics are at play but dominate in different phases. We further trace the antecedents of shifts in the dynamics of dominant logics. Our findings provide important insights into how organisations can better engage in sustainable innovation by understanding the dynamics of interaction logics. We show how the normative ideal of cocreation is challenged in practice and that other logics of interaction are engaged in the pursuit of a sustainable innovation.