Enhancing Creativity and Sustainable Competitive Advantage Through Data-Driven Decision-Making and Digital Leadership
基于537家中小企业数据，研究了数据驱动决策和数字领导力如何通过技术能力、组织支持和政府支持提升企业创造力与可持续竞争优势。
Digital transformation is essential for businesses to maintain creativity and competitiveness. This study explores how digital transformation impacts corporate creativity and competitive advantage in SMEs by leveraging the TOE framework and RBT. Our model integrates both internal and external factors, focusing on data-driven decision-making and digital leadership. Data from 537 SMEs were analyzed using PLS-SEM, IPMA, and fsQCA. Results indicate that technological competence, organizational support, and government support positively influence digital integration, enhancing data-driven decision-making. This decision-making process significantly boosts sustainable competitive advantage and organizational creativity. Digital leadership positively moderates these relationships. Our findings provide actionable insights for SMEs leveraging digital transformation for sustained competitive advantage and creativity. The unique long-term value of this research lies in its comprehensive examination of how digital transformation facilitates both creativity and sustainablecompetitive advantage in SMEs. This study offers a novel theoretical model and empirical evidence that can guide international practitioners and scholars in understanding and implementing effective digital transformation strategies.