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B2B市场中职业关系纽带的价值

The Value of Professional Ties in B2B Markets

Marketing Science · 2025
被引 0
人大 AFT50UTD24ABS 4*

中文导读

研究发现,B2B买家会为与自己有社会关系(如前员工)的卖家支付更高价格,以换取更高的供应可靠性。

Abstract

We show that B2B buyers pay more for the same good to sellers with whom they have a social tie (i.e., the individual seller is their ex-employee) and in return get access to higher supply reliability.

B2B市场社会关系供应链可靠性定价