企业数字不负责任（CDiR）与企业数字责任（CDR）沟通对消费者品牌感知的影响
The Impacts of Corporate Digital Irresponsibility (CDiR) and Corporate Digital Responsibility (CDR) Communications on Consumers’ Brand Perceptions
International Journal of Hospitality Management · 2025
被引 8
ABS 3
- Hyejo Hailey Shin
- Minwoo Lee 通讯
- Seonjeong Ally Lee
- Miyoung Jeong
企业社会责任市场营销消费者行为品牌管理数字商业伦理