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知情隐私同意下的行为定价:解析自主性悖论

Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox

Marketing Science · 2025
被引 7 · 同刊同年前 9%
人大 AFT50UTD24ABS 4*

中文导读

研究了知情隐私同意下的行为定价,发现增强隐私权可能反而减少消费者剩余,揭示了一个自主性悖论。

Abstract

This paper examines behavior-based pricing under informed privacy consent, underscoring an autonomy paradox that empowered privacy rights may lead to decrease in consumer surplus.

行为定价隐私经济学消费者剩余自主性悖论信息经济学