Building a Green Business: Exploring the Role of Organizational Culture and Human Resource Management Through a Case Study Approach
通过深度案例研究，揭示了构建绿色企业所需的组织文化三要素（根源性可持续导向、激情驱动的绿色价值观、生态系统作用）和人力资源管理三创新（情感薪酬等非货币激励、员工主导委员会、内部沟通）。
ABSTRACT The pursuit of sustainability has evolved into a compelling imperative for companies. Understanding the intricate interplay of “human‐side” factors in the construction of a green business has recently gained momentum. The present study explored the role of organizational culture (OC) and human resource management (HRM) practices in building a green business. An in‐depth case study identified three novel elements that contribute to a green OC: Sustainability orientation must be rooted in the organization's origins, green values must be driven by passion, and the ecosystem plays an important role. Additionally, three innovative aspects of HRM practice were identified: the potential of nonmonetary incentives (such as “emotional salary”), the use of employee‐led committees to promote engagement and sustainability consciousness, and the importance of internal communication. In conclusion, the paper identifies some key managerial implications and several avenues for further research.