Sustainable business model innovation: A technology affordance perspective in the New Space Economy
研究了新太空经济中11家国际创业企业如何利用太空技术的可供性来克服交易障碍、包容被排斥的利益相关者，从而推动可持续商业模式创新。
Despite the recent hype surrounding the transition from a publicly funded space industry to a commercially driven New Space Economy, the potential of space technology to address societal challenges remains largely underexplored. In response to recent calls to consider private firms as active contributors to addressing the grand challenges associated with the UN 2030 Sustainable Development Agenda, this study builds on previous research on sustainable business model innovation and adopts a technology affordance perspective to examine how firms can leverage space technology for sustainable innovation. Through a comparative multiple case study of 11 international entrepreneurial ventures in the New Space Economy, we identify three key space technology affordances that align the value mechanisms of their business models with their contributions to sustainability goals. Specifically, our findings illustrate how entrepreneurial ventures use space technology to overcome transaction obstacles in reaching and including previously excluded stakeholders, employing space technology as a sharpshooter , Trojan horse , or piggy bank in their pursuit of sustainable business model innovation. This study contributes to the literature on sustainable business models and the New Space Economy, offering valuable implications for management practice and policy. • Space technology as an enabler for sustainable business model innovation. • Firms can use space technology to overcome the barriers to sustainability. • The low cost, ubiquity, and accuracy of space technology lead to affordances. • Space technology acts as a sharpshooter, Trojan horse, or piggy bank for firms. • Technology affordances can foster sustainable business model innovation.