Presidential Address: The Economist as Designer in the Innovation Process for Socially Impactful Digital Products
从经济学视角探讨数字产品中的数据驱动创新，强调复杂实验在衡量和提升社会影响中的作用，并综述经济学工具如何助力创新各阶段。
This paper provides an economic perspective on data-driven innovation in digital products, focusing on the role of complex experiments in measuring and improving social impact. The discussion highlights how tools and insights from economics contribute to each stage of the innovation process. Key contributions include identifying problems, developing theoretical frameworks, translating goals into measurable outcomes, analyzing historical data, and estimating counterfactual outcomes. The paper also surveys recently developed tools designed to address challenges in designing and analyzing data from complex experiments.