Privacy and Platform Governance: The Case of Apps For Young Children
分析了影响应用开发者加入谷歌“为家庭设计”项目的因素，发现低数据收集水平增加加入可能性，加入后应用用户参与度更高且更倾向免费增值模式，对儿童隐私保护政策有启示。
This article analyzes global platform governance regulating apps distributed to children. We focus on the determinants influencing app developers to opt in to Google’s “Designed for Families” program aimed at promoting children’s privacy. This program requires compliance with U.S. privacy regulations related to children. We empirically analyze the special subset of children’s apps. Our results indicate that a lower level of data collection is likely to increase the likelihood of a developer to opt in to the program. Apps inside the program tend to show better performance in terms of user engagement while having a greater propensity to adopt freemium business models. In terms of policy implications, consumer protections may be more effectively enhanced by influencing global digital platform governance toward children rather than altering the regulatory regime within a single country.