Conceptualising audience immersion in tourism performing arts: Definition and characteristics
本研究聚焦旅游表演艺术，通过在线评论和焦点小组讨论，定义了观众沉浸的六个关键特征，并构建了基于信息处理框架的三层次沉浸体验模型。
Immersion has recently become a buzzword in tourism literature; however, its application is often casual and context-blind, without an adequate delineation of what immersion truly entails. This study, focusing on tourism performing arts, establishes a precise and comprehensive conceptualisation of audience immersion to reflect tourists' distinctive experiences accurately. A two-stage qualitative method is employed, incorporating data from online comments and focus group discussions . Analysis via an inductive–deductive approach reveals six key characteristics of immersion, leading to a new and context-specific definition. An experiential model depicting three levels of immersion is established according to the human information processing framework. This study introduces a dual-component method to conceptualise immersion and provides practical insights for better understanding immersive experiences in a specific context.