战争时期的韧性:乌克兰出口中小企业如何增强与外国伙伴的关系因素

Resilience in times of war: How Ukrainian exporting SMEs enhance relational factors with foreign partners

GLOBAL STRATEGY JOURNAL · 2025
被引 7
人大 A-ABS 4

中文导读

通过对乌克兰出口中小企业的深度访谈,研究揭示了在战争极端危机下,沟通、承诺和信任等关系机制如何帮助企业预测、应对和预适应,从而增强韧性并维持国际竞争力。

Abstract

Abstract Research Summary This study explores how relational capital fosters Ukrainian exporters resilience through anticipation, coping, and pre‐adaptation during wartime. Motivated by the limited understanding of how SMEs face extreme crises, we conducted 19 in‐depth interviews with Ukrainian exporters and seven follow‐up interviews a year later. Our findings reveal a gap in risk assessment and contingency planning, underscoring the need for proactive crisis strategies. Communication, mutual commitment, and trust emerge as key relational mechanisms that enable exporters to manage cross‐border challenges effectively in high‐risk environments. Cooperation serves both as a coping mechanism and a driver of strategic adaptation, enabling firms to adjust business models, enter new markets, and sustain competitiveness despite ongoing conflict. This study highlights the critical role of international partnerships in resilience‐building for SMEs. Managerial Summary This study offers key insights for managing crises in war‐affected areas, providing practical guidance for researchers, policymakers, and practitioners. It emphasizes the importance of a structured approach, including anticipation, coping, and adaptation, to enhance resilience and strategic responses during conflicts. Critical to the anticipation stage is integrating risk management strategies with proactive planning and balancing trust with foreign partners, which prepares organizations to address potential challenges effectively. During the coping stage, prioritizing transparent communication and adopting flexible strategies while honoring commitments are crucial for maintaining operational continuity. The pre‐adaptation stage focuses on developing long‐term strategies and robust partnerships, essential for facilitating strategic transformation. Collectively, these stages form a comprehensive framework for dealing with the complexities of war‐induced crises.

中小企业出口贸易危机管理国际商务组织韧性