Impact of relational and moral motives on social innovation: the mediating role of value co-creation
基于非洲和亚洲309位CEO的数据，研究发现社会创业者的关系动机和道德动机通过价值共创促进社会创新，但价值共创在亚洲国家的关系动机与社会创新之间中介作用不显著。
Social innovation is a complex and context-driven process shaped by stakeholders’ priorities, expectations and engagement. We explore how social entrepreneurs’ motives (relational and moral) through value co-creation drive social innovation. We relied on 309 CEOs’ data from Africa (Ghana) and Asia (China and Pakistan). Overall, the results showed that relational and moral motives positively impact value co-creation and social innovation, with value co-creation partially mediating these relationships. Nonetheless, value co-creation insignificantly mediates relational motives – social innovation nexus in the Asian countries surveyed. Ultimately, CEOs’ relational and moral motives enhance value co-creation and stimulate social innovation through shared resources and perspectives.