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探索具身性在自然中野生氛围的生产与体验中的作用

Exploring the role of embodiment in the production and experience of wild atmospheres in nature

Marketing Theory · 2025
被引 2
ABS 3

中文导读

通过研究野外游泳实践,分析身体在自然中野生氛围的生产与体验中的核心作用,为理解消费体验中的具身性提供新视角。

Abstract

Embodied and emotional experiences are heightened in encounters with nature, especially in blue spaces. Thus, drawing on the works of Husserl and Merleau-Ponty, we analyse the role of the body in the production and experience of wild atmospheres through the practice of wild swimming in natural blue spaces. Using an interpretive approach involving interviews and ethnographic observations with forty-six wild swimmers, our analysis foregrounds embodiment and illuminates the central role of the body in the relational production and experience of atmospheres in nature. In so doing, we extend current understandings of embodiment by advancing a granular account of the emergence of ‘wild swimming atmospheres’ produced and experienced haptically and somatically through intimate and personal connections and entanglements between human bodies and natural surroundings. The paper concludes with suggestions for exploring embodied haptic and somatic experiences in other consumption contexts within natural settings.

消费体验具身性自然氛围现象学