Dark sides of algorithmic control in app-based gig work: An objectification perspective
研究从物化视角出发，发现算法控制会通过组织和自我物化降低零工工人的主动客户服务绩效，同事支持可缓解这一负面影响。
App-based gig work (app-work) relies on algorithmic control (AC) to enhance operational efficiency and minimize costs. While flexible, app-work raises concerns regarding workers’ well-being and performance. Applying the stressor-strain-outcome framework, this study examines the relationship between AC and app-workers’ proactive customer service performance (PCSP) from an objectification perspective. AC can lead to organizational and self-objectification, diminishing workers’ motivation to engage in proactive customer service. This study uses a mixed-methods approach, combining quantitative data from 300 (Study 1) and qualitative insights from 25 app-workers (Study 2). A negative relationship exists between AC and PCSP, mediated by organizational and self-objectification. Coworker support moderates the impact of AC on organizational and self-objectification. Study 2 identifies contextual factors that may influence the verified relationships, providing insights into the research phenomenon. This research contributes to understanding app-workers’ psychological and behavioral responses to AC.