When ecosystem design shapes strategizing: exploring public value creation in Milano Cortina 2026 Olympic and Paralympic Winter Games
本研究通过嵌入式单案例研究，从地方视角分析米兰科尔蒂纳2026年冬奥会生态系统中的战略实践，发现部分集权的生态系统设计使无形遗产举措比有形遗产更具包容性，并揭示了政治制度障碍、多层级协调挑战及文化因素对公共价值创造的影响。
Mega sport events are promoted to generate long-term public value for local communities as legacy. This paper uses an embedded single-case study to examine legacy-oriented strategic practices within the MilanoCortina2026 ecosystem from a local perspective. The analysis reveals that a partially centralized ecosystem design shapes strategizing practices, making intangible-oriented legacy initiatives more inclusive than tangible ones. Political-institutional barriers and multi-level coordination challenges hinder collaborative practices, while cultural factors and informal communication enhance trust among ecosystem actors. These findings offer critical insights into how ecosystem design shapes strategizing in mega sport events and provide practical implications for legacy-driven public value creation.