成为黑人身体:情感氛围中的(不)舒适如何驱动巴西黑人行动中的赋权实践

Becoming the Black body: How (dis)comfort within affective atmospheres drives empowerment practices in Brazilian Black activism

Marketing Theory · 2025
被引 1
ABS 3

中文导读

研究巴西种族化数字空间中的情感氛围,分析(不)舒适如何通过话语结构塑造种族化自我,并驱动黑人女性追求合法性的情感转变。

Abstract

Our study examines affective atmospheres within a racialized digital enclave in Brazil. By tracing the flow of (dis)comfort within the collective’s affective atmosphere, we highlight how emotional misalignments permeate the discursive structure of this sociopolitical space, focusing on how the racialized self is formed through racialized acts. Using Foucauldian Discourse Analysis (FDA), we reveal a discursive formation where value construction influences the understanding of the racialized self. Discursive rules emphasize identification and mutual support, demonstrating how moral bonds and ethical conduct anchor engagement and self-constitution within an established morality, where (dis)comfort drives the formation of the collective body. This study contributes to affective becomings literature by exploring how Black women’s positions are socially negotiated through interrelations of body, affect, space, and normativity. Additionally, we show how (dis)comfort, as it emanates from affective atmospheres, operates in the emotional transformations that drive Black women towards legitimacy.

赋权黑人女性性别研究情感社会学政治学