Images Tell Stories
研究了图像如何通过情感和认知两个渠道影响决策，发现图像特征与众筹投资、分析师预测误差及市场风险相关，并讨论了生成式AI在图像生成与分析中的作用。
Images can enhance the interpretation of textual material and improve decision-making. We describe recent research on how images affect decisions, generally mediated through two channels: affect and cognition. Image characteristics capturing expressiveness, such as colorfulness and sharpness, mainly engage emotions, whereas the degree to which image content either reinforces or adds to information embedded in accompanying text operates through the cognition channel. Image metrics are associated with higher crowdfunding investments, smaller analyst forecast errors and dispersion, and lower market risk. We discuss the role of generative AI in image generation and analysis and illustrate using text from GE’s 10-K filings.