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旅游陷阱的终结:评论平台对质量升级的影响

The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading

Marketing Science · 2025
被引 2
人大 AFT50UTD24ABS 4*

中文导读

研究了更便捷的评论平台如何改变消费者行为,并激励企业提升产品质量,尤其适用于信息原本受限的市场。

Abstract

This paper empirically examines how cheaper access to review platforms affects consumer behavior and firms’ incentives to improve product quality in markets where information is traditionally limited.

旅游经济学平台经济信息经济学产业组织