Exploring the discourse on digital transformation in nonprofit organizations
通过文献计量分析，研究非营利组织数字化转型现象，识别其独特的人本因素和主题，为未来研究提供针对性指导。
ABSTRACT This study explores digital transformation (DT) phenomena in nonprofit organizations (NPOs) through a bibliometric analysis of related literature, contributing to the examination of such organizations’ unequal development and digital presence. Unlike research predominantly focused on for-profit-based assumptions, this study inspects nonprofit-based elements linked to DT. The analysis identifies people-centered factors, nonprofit-related themes, and key dynamics of DT within NPOs, highlighting the need for conceptual models that reflect their specificities. By bridging insights from information systems and nonprofit studies disciplines, this research highlights distinct aspects linked to DT outcomes in the NPO context, designing targeted guidance for future research.