Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
研究了荷兰七个城市禁止未经请求的商店传单后，传单分发量下降50%，但家庭杂货购物行为基本未变，表明减少传单浪费可能不会显著影响购物行为。
This paper examines the impact of a ban on unsolicited store flyers in seven Dutch municipalities that shifted from an opt-out to an opt-in policy between 2018 and 2020. Despite a 50% drop in flyer distribution, household grocery shopping behavior remained largely unchanged. The findings suggest that reducing flyer waste may be possible without substantially disrupting shopping behavior.